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How SaaS Companies Benefit From Cold Email

How SaaS Companies Benefit From Cold Email

How you can use cold email to add an additonal 1 million ARR to your saas business every year.

Kyle Dickson

February 15, 2026

How you can use cold email to add an additonal 1 million ARR to your saas business every year.

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FAQ

How quickly can you launch a campaign?

From the moment you sign a contract, you should count 2 weeks before seeing your first campaign live. The first weeks are dedicated to building your email infrastructure. We’ll set up secondary domains and mailboxes and warm these up. During the warm-up process, we build your lead lists and draft your email (&/or LinkedIn) sequences. This process usually takes 2 weeks – which means that we send our first outreach messages by week 3.

How do you protect my domain reputation? Will my emails land in spam if we send too many?

We don’t use your primary domain to send our outreach emails. If you’re doing so, you should stop already, as it can have some disastrous impact on your domain reputation overall. We create secondary domains that redirect to yours. We then create mailboxes to send our emails. Whatever happens with these domains – your main domain reputation is safe. Because we have a handful of different domains, we can scale our sending volume in a safe way.

What visibility do I have on the process? Do I get to see the messages and who you’re reaching out to?

Once our first drafts are ready, we’ll send them your way for review. We won’t send any messages you’re not happy with. Similarly, we send you the list of prospects we plan to contact before doing so. If you’re not happy with our targeting criteria, we’ll revise and recreate these lead lists.

What is the pricing model like? Do I need to commit for several months at once?

We charge a monthly retainer. We work on a month-to-month basis. Our goal is to win your business every month by providing a service you’re happy to keep paying for.

Are there any upfront fees or hidden costs?

No there is zero upfront fees & no hidden costs.

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